Press & Media

Brand Style Guide

Official guidelines for representing Prof Sherley Louis across all media — colours, typography, logos, and brand voice.

Confidential · May 2026

01 — Logo System

Logo Variations

Primary – White Background

Website header, documents, email signatures, Expo materials

Reversed – Dark Background

Dark website sections, presentations, video overlays

Monochrome – Black

Print, fax, single-colour applications, stamps

Monochrome – White

Embossing, light overlay on photography

02 — Colour Palette

Brand Colours

Royal Blue

#1414A8

Primary brand colour · Monogram "S" · Accents

Deep Navy

#0A0A2E

Dark backgrounds · Headers · Authority colour

Charcoal Black

#1A1A1A

Body text · Monogram "P" · Wordmark

Warm White

#F9F9F7

Page backgrounds · Card backgrounds

Sky Blue

#4A90E2

Links · Interactive elements · Digital accents

03 — Typography

Type System

Primary — Headings & Display

Playfair Display

Inclusive Education & Sensory Inclusion Strategist
Prof Sherley Louis · BECOME · Beyond Behavior

Use for: page titles, hero text, section headings, pull quotes

Secondary — Body & UI

DM Sans

The BECOME framework transforms everyday environments into inclusive, regulation-friendly spaces where all children can participate and belong.

Use for: body text, captions, navigation, labels, buttons

H1 Hero

56–72px · Playfair Display

H2 Section

36–42px · Playfair Display

H3 Sub

24–28px · Playfair Display

Body

16–18px · DM Sans · line-height 1.7

Label / UI

12–14px · DM Sans · letter-spacing 0.08em

04 — Brand Rules

Usage Guidelines

✓ Do

—

Use the logo at full size with clear space equal to the height of the "P" monogram on all sides

—

Use the white version on dark or photographic backgrounds

—

Always pair the logo with the tagline on first-use contexts

—

Use Royal Blue (#1414A8) for digital accents and highlights

—

Keep the monogram and wordmark together — never use one without the other unless pre-approved

✗ Don't

—

Never stretch, skew, or distort the logo

—

Never place the logo on low-contrast backgrounds

—

Never change the blue to any other colour

—

Never add drop shadows, outlines, or effects

—

Never use the logo smaller than 120px wide on screen or 1 inch in print

—

Never use unauthorised typefaces alongside the logo

05 — Brand Voice

Tone & Messaging

Brand Positioning

—

Authoritative but warm — never clinical

—

Visionary but practical — always grounded in action

—

Inclusive — speaks to parents, educators, and policymakers equally

—

Evidence-informed — academic credibility without jargon

Core Message

Who

Prof Sherley Louis

What

Inclusive Education & Sensory Inclusion Strategist

How

Through BECOME framework + Beyond Behavior podcast

For whom

Schools, families, communities, policymakers

Why

Every child deserves to be understood, regulated, and included

Brand enquiries

For questions about using the Prof Sherley Louis brand assets, please get in touch directly.

Get in Touch →